Nina Hendrick is a self-taught designer who founded her blog and company in 2010 under the name Enchanting Details. Today, Nina Hendrick Design Company, LLC is a thriving business and successful blog that covers a wide range of topics, including interior design, graphic design, organizing, and celebrations. Nina loves helping other women create a happy life and home through planning, organizing, simplifying, and decorating. Nina has had the honor of her work being featured by Better Homes and Gardens Magazine, Country Living, Elle Decor, House Beautiful, Today.com, DIY Network, The Huffington Post, Bob Vila, and many more!
Her best accomplishments by far are her three young children; Logan, Cooper, and Lyla. In her “down time”, she can often be found tackling a renovation project with her husband Mack in their 1980s fixer-upper. As a family the Hendricks love to visit their lake cabin in New Hampshire and play on the beach with their golden retriever Lucy. In those rare moments of quiet time, Nina can be found with a good book, cozy blanket, and a warm mug of black coffee (or maybe even a glass of wine!).
A few facts about me:
- I’m hopelessly abstract and right-brained… but with a touch of OCD. Basically, I feel a compulsion to have everything perfect, organized, and orderly- but I get distracted by my creative endeavors on the way there. It can be very frustrating, but I’m learning to manage it using my planner!
- I’m extremely goal oriented, and have a pretty good track record of achieving my goals. Not to be confused with focused or organized- see above.
- Along with being home-obsessed, I also love to bake and throw parties! I started a party styling and printables business in 2010 called Enchanting Details, and that is how I eventually became a blogger.
- We became parents very young. Logan arrived at the end of my first year of college (Mack’s sophomore year of college), and we had Cooper when I was 21. Lyla was our first baby when I felt “normal” at 25 (although that’s still pretty young these days!). Sometimes it can feel a little strange to be so young- 26 & 28 now- as second-time homeowners and parents of three, but we are slowly adjusting to being more open and proud about our ages and story. After all, we’ve both overcome a obstacles to accomplish our goals in both our careers and personal life, all at an age when some people are still figuring their lives out. It was a big realization to me that it was my insecurity about being a young mother that was holding me back, not the sometimes-imagined judgment from others.
- I grew up in the Lakes Region of NH and still absolutely love it there! I’m a bit biased, but I think it’s the most beautiful place in the world. We try to visit as often as we can, and spend the majority of our summers at our camp.
- While I consider myself quite creative, and at least proficient at most things domestic, I cannot grow anything or plan a garden/landscaping project. I call it the Black Thumb of Death. I’ve killed countless seedlings, countless herbs, christmas bulbs, two meyer lemon trees, a supposedly infallible peace lily, and several rosemary topiaries. I need to stop, but I absolutely love the texture and natural accent of plants, so it makes me very sad!
- I LOVE to read! I don’t really stick to one genre, I’ll read mostly anything. The best thing I’ve read recently within the last few years was the Outlander Series, and I haven’t really found any reading material as impactful since (although I did love Room by Emma Donoghue- completely different, but a great read!). My favorite books are the Harry Potter books, which I started reading on my 10th birthday- I’m unreasonably proud of being “ahead of the trend” by discovering the book in the late 90s before anyone I knew had read them. I haven’t put them down since. I recently started reading the first books and watching the early movies with Logan now that he’s old enough, which is a bonding experience I have been looking forward to since he was born!
- I love to design things, and I taught myself how to use Photoshop Elements back in 2008. I create printables of many kinds, including planners, home organization items, and birthday party kits.
- I’m an Apple addict. Phones, tablets, computers… My grandfather is also a graphic designer and that is what he has always used, and the first computer I ever learned to use was an old Macintosh with KidPix.
- I’m very shy. It takes a lot for me to walk into a room full of strangers! I have anxiety about social events, but almost always come out of my shell, and end up having a good time in the end!
- Similarly, I know that blogging is changing and I need to get on the YouTube wagon, but the idea of being in front of the camera is terrifying to me!
- It’s my dream to visit Ireland, Tuscany, Southern France, Egypt, and Greece. A palm reader once told me that I would travel the world. Silly, I know, I but I hope she was right!
- My biggest dream is to publish a book.
I’m confused about the names, what’s with the watermarks that say Everyday Enchanting and Enchanting Details?
Here’s the story as to how my business evolved:
In 2o1o, a few weeks after having Cooper, I was battling baby blues and decided I needed a creative outlet. I came up with the name and purchased the domain name for Enchanting Details, which began as a party & event planning business. Over time, it morphed into working with local magazines and websites doing party table styling, selling printable party supplies, and blogging.
In 2012 we moved to a much larger home, and made some big plans to modernize it and remodel it into our “forever home”. I created a category on what was then the Enchanting Details blog, and named it “Everyday Enchanting”. My idea was to chronicle some of our daily life and home improvement projects. Very quickly (mostly propelled by our Pantry Renovation) Everyday Enchanting grew and surpassed Enchanting Details in social media, comments, and pageviews. This led to me purchasing the Everyday Enchanting domain name, and trying to run the two blogs separately. Over time Enchanting Details evolved into the home of my e-commerce website and I kept all blogging strictly on the Everyday Enchanting domain.
This worked well for a while, but was also confusing for some people. I began to feel disconnected from the “Enchanting” names and like they no longer reflected my brand and business goals. In the winter of 2016 I officially dropped the blog name Everyday Enchanting, re-branded to my own name, and formed Nina Hendrick Design Company, LLC. I’m in the process of re-editing thousands of pictures with the new name (and because my editing skills have improved over time!). My shop was renamed to simply “Nina Hendrick Shop“. It was a big and scary move dropping the name that had garnered some recognition, but I believe I made the best decision. Now I can develop name recognition for my actual identity as a designer.
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