Goals & Plans for 2019

I thought that I’d start off posting for the new year by sharing my intentions, plans, hopes, and dreams for what’s ahead!

My business goals for this year are pretty similar to last year: be in front of the camera more, refine my virtual design service offerings, and perhaps the most important of all: find ways to better connect with you!

I’m sticking with those goals because I don’t feel like I’ve completely accomplished them yet. My business last year (and even the year before that) was a bit like a teenager. Things were really angsty and awkward and there were times that it really just seemed to want to slam its door, blast loud music, and not talk to anybody ever again.

Luckily, blessedly like the teenage years, that phase was not permanent. I spent the summer resting and reflecting and figuring out my next steps for my business. By the time September rolled around, I gained some clarity and got to work.

The Nina Hendrick Academy

I launched a version of the Academy last year as a place to hold all of my courses and ebooks. However, for the past several months I’ve been working on a new version behind the scenes that combines all of my courses and resources in one place and creates a complete membership experience.

Essentially, for a small monthly fee of $7 (or an annual membership of $77 if you choose to pay all at once and get two months free), you’ll have access to ALL of our premium resources- courses, printables, and ebooks, a privately hosted community (not on Facebook!), monthly Q&A, as well as a significant discount on my Virtual Design Services. There’s even going to be a deeper discount for the first 100 founding members, so stay tuned for that!

I’m working on putting together a video tour to share soon! I am so excited for you to see inside. I’ve never seen anything else like this before for homemaking, and I know it’s going to provide valuable resources for so many of you. The photo above gives you a little sneak peek of the dashboard.

You can sign up below to receive more details about the Academy as the launch moves forward!

(Side note, the upcoming membership site was called “Home School” for a hot minute, so if you already signed up for the wait list and are confused, it’s the same thing! Sorry about that!)

Revamped Virtual Design Services

I’m changing the way my virtual design process works with the launch of a whole new site! The biggest change is that the onboarding process will be automated, so it eliminates a lot of the back and forth that went on during my previous process. My goal is always to improve and make things run smoother, and I think this will really help with that!

Along with the new onboarding process, there will also be an expanded list of services. From answering a single design question, to paint color consultations, to mini-room makeovers, there will be options to choose from beyond just my big service.

I often receive long emails that are pretty specific to certain scenarios and require a great deal of time to answer. While I love helping people, I needed to find a way to make answering this type of question make sense for my business.

As a side note, DesignBox will remain part of my offerings, but as an add-on to the Signature Virtual Design package.

I’m hoping to have the new site up and running by the end of January, at which time I’ll link to it and announce it via email and on Instagram. Stay tuned.

What Else You Can Expect

Now, in order to launch these big and exciting things, there were some other things that I have had to let go of in the process. For example, I decided not to launch The Everyday Planner for 2019. While I love the planner and I know (and have received emails) for so many of you who also do, it’s time-consuming to design and requires a lot of tech support.

I am, at this point, a one-woman show (in other words, I would have to be answering every single support email myself). With the other endeavors I’m working on, I knew that it was something I had to let go of, at least for this year. My compromise is that the Academy will feature a version of the same layout where you can fill in your own dates.

My goal for this year is really to simplify and streamline my business. I’m going to focus on improving the massive amount of content I already have, and making it even better and easier for you to navigate. I have over eight years of content at this point. Did you know that? Probably not, because some of it is buried so deep in the archives that you’ve never seen it. Some of it isn’t great, don’t get me wrong- but this year I will be sifting through it all to find anything worth improving. Some of it will be a better fit for the Academy. It’s long overdue!

That isn’t to say that there won’t be any new content here on the blog. We are about to embark on several big projects toward finishing our renovation. One is our kitchen (more on this another day), which is linked to a bathroom remodel (long story short is that the bathroom is leaking water into the kitchen ceiling…), and the other is a massive exterior renovation and garage bay addition that I’m not positive of the timeline on. Yup, crazy stuff. There won’t be a shortage of things to share, that’s for sure! We’re finally done with at least five projects that I haven’t shared yet, so I’ll be sharing those details soon as well.

One of the things I’ve discovered over the past couple of years (and my husband Mack would want me to mention that he’s been saying this for a very long time) is that my passion for creativity and helping others is what drives me. When I’m not feeling inspired and creative, I don’t produce very good work, and I don’t help anyone. So this year I’m giving my creativity the wheel and letting things come as they will, rather than trying to create some insane and overcommitted blogging schedule.

Another blog-related change is that I intend to share a bit more about the heart behind what I do. I started this a bit in 2018 with the Heart of Home community and philosophy. Some of my favorite posts of all time were more on the personal side (two that come to mind are about my love for New England and how it’s influenced my style as well as the story of our lake house in New Hampshire). So expect to see more along those lines!

Thank you so much for sticking through to the end of this post, and for following along on this crazy journey! I look forward to connecting with you more in this new year and finding ways to help you create a more meaningful home.

One Comment

  1. Sue Says

    Really intruguing Nina! Can’t wait to see what coming! :)